What are the tips for placing promotional table items in supermarkets？

The location of the sale-promoting article is very important, and only the customer has found that the sale-promoting article will have the possibility of purchasing. Which places in the supermarket are suitable for the promotion table of goods?

1. On the right-hand shelf of the supermarket entrance
Most people have the habit of using the right hand, putting the promotional deck items on the right side of the inlet channel, making it easier to attract the attention of the customer, and attracting them to the supermarket by stimulating the customer's interest.


2. The main shopping channel of the supermarket
The main channel is the only way for customers to visit the supermarket. If the promotional goods are displayed evenly on the main channel, customers must find the existence of promotional products, which greatly improves the displayopportunity of promotional products.


3. Promotion seats in front of the cash counter's desk
According to the survey, customers in the checkout line process, the purchase of candy in front of the supermarket cash counter, the probability of drinks as high as 25%. Putting promotional items in the vicinity of the cash register is more attractive to customers for impulsive purchases. 


4. Promotion position of terminal frame
The end of the main channel is one of the largest areas of the customer's flow in the supermarket. The customers who walk back and forth have the potential to see the promotional products table placed on the head frame and have a very high display opportunity.


5. Near the category items
The display of the large discharge surface on the supermarket shelves will weaken the advantages of the sales promotion goods. Therefore, the promotion goods are placed in the vicinity of the same kind of goods separately, so that not only the relevant sales can be formed, but also the presence feeling of the promotional goods can be more easily projected, and the target customers can be preferentially found. 

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