博文

目前显示的是 十一月, 2021的博文

How can supermarkets efficiently display goods around "people"?

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  Adjusting displays through customer behavior trajectories Operators often need to know which  shelf  areas customers spend more time in and which products receive more attention, and to generate as much data as possible to determine the long-term market value of the products. Therefore, stores that do not yet use a traffic count system need to ask their head office for a copy of the data in the system to compare with their stores, or to make assumptions about customer preferences based on the store staff's work experience. For example, IKEA has already used the customer flow statistics system to understand the popularity of new products and the long-term potential of hot products in the local market, and has connected the Palm customer flow statistics system with store POS and CRM systems to complete accurate customer flow surveys. Automatic formation of data reports can provide the basis for shelf placement layout optimization and adjustment of the location of goods. Accordingly

The method of supermarket shelf display

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Small shelves hide some great secrets Supermarket shelves  merchandise placement can often affect the sales volume of this commodity to a large extent. In recent years, major businesses are carrying out channel wars and terminal battles, in fact, is competing for the limited shelf resources at the terminal. Secret 1 Supermarket shelves will be customized according to the number of different layers of goods, generally there are 6 layers, 7 layers. From the top of the 3rd, 4th layer is the best sales shelves, especially the 3rd layer of shelves is generally the largest sales layer. Because the height of this shelf is basically parallel to the consumer's line of sight, the consumer can reach it and it is most convenient for selection.So often the major businesses will also be for these layers of shelves and squeeze the head. Secret 2 Generally speaking, the location near the entrance displays essential products with low profit and high purchase frequency to attract you to enter the do